DISTRIBUTION
Digital Distribution
Residence International is the undisputed leader in luxury real estate marketing and in the digital conversion of print media.
We utilize the most advanced navigational software available and no other brand offers a more proactive marketing approach to the challenges
of selling a luxury home. In 2007, we produced over 10,000 pages of digital media including Residence International, our member magazines and
custom digital magazines that we create for our members. These interactive digital products are broadcast to demographically superior email
addresses obtained from companies known for their integrity and cutting-edge marketing initiatives. The addresses are verified using double
opt-in processes and are cross-referenced against data maintained by the largest worldwide database information companies. Each email is
delivered using an email broadcast page to stimulate reader interest and the broadcasts are targeted to multiple national and international destinations.
Our planned email broadcast circulation in 2008 is 2 million — 800,000 national and 1,200,000 international recipients. Customized broadcast pages and
targeted distribution options are available to all members.
Member Mailing Program
Each quarter, Residence International members provide the organization’s management with mailing lists from the private client database within their exclusive market areas. These lists range from 500 names and addresses to over 3,000, depending on a member’s market region and level of membership. By design, this distribution strategy is superior to other list procurement methods. RI member’s possess an in-depth knowledge of the most affluent individuals and the most important neighborhoods within their exclusive territory and they are able to ensure the quality of each address provided. Approximately 90,000 copies of the magazine are direct mailed each quarter; this is three times that of any other luxury home magazine. For a complete summary of our mailing program by member and geographic location, please review our Member Verification and Distribution Report.
Newsstand Distribution
Residence International is displayed on high-end newsstands throughout the United States. It can be found at Hudson’s and Trofie airport terminal locations as well as at fine bookstores, such as Borders, Barnes & Noble, Books-A-Million and Hastings. It is also available on select overseas newsstands in Europe, Asia, South America and the Caribbean. Our newsstand distribution strategy relies on targeted distribution into venues that cater to affluent consumers. This limits the largely ineffective mass distribution into the numerous grocery venues while effectively reaching those individuals capable of purchasing the premium real estate offered by our membership. Our typical newsstand distribution is approximately 30,000 copies per issue and will run upwards of 32,000 when promotional programs are utilized for a particular edition.
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